The Observer

Political bias proves risky for brands

Whether they are conservative or liberal, modern day consumers are considering a brand's stance on social and political issues as a factor in their purchasing decisions. Though it is an effective marketing strategy, companies need to think twice before publicly announcing any stance.

By Miranda Chung, Copy Editor

November 13, 2019

There is a new trend in the shopping world, and it is not the latest shirt or shoe, but rather the disclosure of a company’s position on social and political issues.  According to a 2018 Eldman Earned Brand study, 64 percent of consumers worldwide take into account a brand’s stance on politic...

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political bias