The Observer

Political bias proves risky for brands

Political bias proves risky for brands

By Miranda Chung, Copy Editor

November 13, 2019

There is a new trend in the shopping world, and it is not the latest shirt or shoe, but rather the disclosure of a company’s position on social and political issues.  According to a 2018 Eldman Earned Brand study, 64 percent of consumers worldwide take into account a brand’s stance on politic...

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