The Observer

Political bias proves risky for brands

Whether they are conservative or liberal, modern day consumers are considering a brand's stance on social and political issues as a factor in their purchasing decisions. Though it is an effective marketing strategy, companies need to think twice before publicly announcing any stance.
November 13, 2019

There is a new trend in the shopping world, and it is not the latest shirt or shoe, but rather the disclosure of a company’s position on social and political issues.  According to a 2018 Eldman Earned...

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