This newest pop group has great potential to completely revive the concept of girl groups in the Western music scene, but in a more innovative fashion. Consisting of girls with different ethnic backgrounds, KATSEYE can captivate the hearts of WCHS students from various cultures. Themes of diversity have been reflected in their viral denim advertisement with GAP which promotes inclusivity.
KATSEYE is a girl group consisting of six members that was formed through a reality competition show called “Pop Star Academy: KATSEYE” on Netflix. They blend aspects of the disciplined Eastern music industry with aspects of the unrestricted Western industry together. Though still rookies who debuted just last year in a project to create a music group of girls from all over the globe, they have already earned the support of millions of dedicated fans. As a multicultural group, KATSEYE has members representing the Phillipines, Switzerland, Ghana, Cuba, Venezuela, India, China, Singapore, South Korea and the United States.
The GAP advertisement features the six girls dancing to the song “Milkshake” by Kelis, along with many other backup dancers. In this advertisement, the members are highlighting different denim pieces from the brand with catchy moves and an energetic song. GAP has previously made dance-focused advertisements with artists like Tyla and Troye Sivan, making this their signature advertisement style.
What sets this advertisement apart from other denim commercials is its call for inclusivity in the fashion and marketing industry. Many people admired how the slogan for the advertisement was “Better in Denim” and how it spotlighted the young girls having fun and celebrating their differences while being united at the same time.
The advertisement also appealed to viewers as it was centered around a catchy dance sequence to an iconic pop song, sparking a viral dance challenge to pop off on platforms like TikTok and Instagram. The advertisement has received 128.9 million views on TikTok, 68.7 million views on Instagram and 26 million views on YouTube.
At WCHS, creating an environment where all of the different ethnic and racial groups of kids feel safe is one of the top priorities as there are many student-led clubs for these minorities and programs such as “No Place For Hate” that work towards embracing students of all identities and backgrounds. KATSEYE creates space for the appreciation of cultural diversity and they call attention to having important discussions regarding the significance of peoples’ heritages. This could be charming to students who share this value and want more representation in the media.
For a group that is only one year old, KATSEYE has been reaching new peaks of success very quickly. Their prosperity continues to grow as they are on the rise to become more established artists. In August, KATSEYE performed at Lollapalooza in Chicago and set a new record at the festival for having the largest daytime crowd in Lollapalooza history with a crowd of over 85,000 people.
KATSEYE has continued on their climb to success as they have just won their first award at the MTV Video Music Awards (VMAs) for the Push Performance of the Year. The award marks a huge achievement for the group and is setting a foundation of their success. In fact, KATSEYE has just been announced to be performing at Coachella in 2026. An energetic stage at the festival will most likely further their career into the public eye and can cause even more fans to resonate with their music and their talents as artists.
With the jeans commercial, they have already made themselves known to be progressive individuals who stand for a multicultural society which can resonate with kids at WCHS. Students can also indulge into their music as KATSEYE offers catchy songs like “Gnarly” and “Gabriela” which both have fitting choreography that can speak to people interested in the arts. Their song “Mean Girls” also prompts themes of feminism and LGBTQ+ support which can comfort even more demographics of WCHS students.
KATSEYE demonstrates that no matter what culture or demographic that someone is a part of, they can achieve their goals and celebrate their identities with the world. Their GAP advertisement was a great look into their morals and what they believe in. Throughout their young career, they have shown the general public time and again that distinctiveness and individuality should be celebrated which is important for the growing generation to realize as they move further into their lives.
